The Power of White Space in Web Design

Have you ever seen an empty space on websites? Many elements from the layout and structure of interactive design on a website. Many of the time, some areas were intentionally left untouched or kept as simple as possible. We call that area ‘White Space’. As a leading web design company in Bangkok, we love to provide you with a deeper detail on this topic.

WHAT IS WHITE SPACE?

White space, or negative space, is the space found inside and surrounding the other design elements. White space can be compared to canvas. It serves as the background that holds different elements together in a design. Despite its name, white space does not need to be white. It can be any colors, textures, patterns, or even background images.

Common areas of white space include:

• The spaces around visual elements such as logos, photos, typography, paragraphs, etc.
• The spaces around blocks of content like the margins in a text document that split the left and right sides of a webpage.
• The spaces within design elements like white space within typography and glyphs, banners, illustrations, and images.

White space can be used to balance design elements and improve the visual communication experience. Not only the white space can create a well-organized outcome, but it also keeps your website from looking busy. By using white space, your website can improve its readability and performance. ‘Less is more’ is a perfect description for this composition. Keep this in mind! If you are clueless about the way to enhance your website performance, we offer you outstanding service for your Website Development Company In Bangkok, Thailand.

Based on the density of white space and its relationship to other white space, it can be categorized into four groups:

1. MICRO WHITE SPACE

You can probably guess by the name of it. Yes, it is the small space between design elements. It can be the space between letters and words, lines and paragraphs, or between two graphics elements next to one another.

Micro white space like marginal white space surrounding paragraphs enormously affects audiences’ reading speed and comprehension. The readability decreases when the text appears in margins outside regular paragraphs. By using micro white space, it improves the clarity and transparency of a layout. Thus, it clearly proves that micro white space has a direct impact on content legibility.

2. MACRO WHITE SPACE

Contrary to the previous one, macro white space is the large space between major layout elements, and the space surrounding the design layout. Common places for macro white space are the right and left sides of websites’ content, and the space between content blocks. It acts as a tool to separate different elements of the web page. Your design will look entirely different when you change the area of macro white space.

Google is probably one of the websites with effective and intensive use of macro white space. Google’s homepage is aesthetically simple and calm. That plain white background with no clutter gives less work for your eyes and mind.

3. ACTIVE WHITE SPACE

White space used to enhance page structure and guide users’ attention towards the particular surrounded objects. Active white space definitely increases users’ visibility and awareness.

4. PASSIVE WHITE SPACE

The minimal space between the elements is the passive white space. It is a necessity for your website. Passive white space guarantees good readability of the content, proper navigation, and improvement of layout aesthetics.

The image above shows the result of various arrangements with the addition of passive and active white spaces. You possibly notice right away that the right-hand-side example enhances the overall readability and space of the text by using passive white space. Using white space to improve the website’s appearance and performance is the best choice for your business. This task can be easily completed by hiring professional web designers Bangkok to get your job done!

WHAT ARE ELEMENTS TO CONSIDER WHEN DESIGNING NEGATIVE SPACE?

1. LEGIBILITY

Different white space layouts result in various reading performances and overall experiences. Being essential for making interface content legible, white space should be considered when choosing the design specifications such as font, size, color, and tracking.

2. DESIGN TONE AND BRANDING

As it was mentioned above, the changing of white spaces can differ the total look of your website. White space contributes to the tone of the overall design. Higher numbers of macro white spaces create a stronger sense of minimalism and luxury whereas smaller amounts reflect more of informative quality. If you have a problem deciding the tone and the amount of white space of your website, our web design company can be your perfect helper. So, please feel free to contact us for more information, web agency Bangkok.

3. FOCUS AND ATTENTION

One of the most important functions of white space is to guide the user through the main contents and design elements by producing a focal point. Giving priority to specific elements or content is the best way for your website’s strategy. The most obvious example is Google and its use of white space to focus on the main feature.