5 WEB DESIGN TURN-OFFS TO AVOID
The
Internet of today is an exceptionally focused spot. With so many individuals
and businesses spending money and time on digital marketing and Thai SEO Bangkok— trying to outperform
their rivals and sit at the top of the Google heap — it's harder than at any
other time to get clients to visit any given site over another.
Given the
difficulty of acquiring new visitors, you might think that all the webmasters
of the world would do everything in their power to provide a delightful user
experience and at last hold each hard-won client, however we as a whole realize
that there are various horrendous and off-putting negative behavior patterns
that appear to manifest over and over.
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Let’s take
a look at some of the most common offenders making users leave in frustration…
1. The Site
is Too Slow
In a world
where almost everybody has a super-powered smartphone in their pocket, the
Internet has become synonymous with instant gratification. A user who might be
idly wondering about some half-remembered trivia can have the answer delivered
to them via Google within a few seconds, and if they want to contact a friend
in another country thousands of miles away, they can do so basically as quickly
as they can type the Facebook or Whatsapp message.
We’ve all
become spoiled by the speed and responsiveness of our hyper-connected world,
and so when we click on a search result and sit on a blank loading page for
three seconds or more it can seem like an eternity. If the original click was
motivated by nothing more than frivolous curiosity, the user is very likely to
think, “ugh, never mind” and try somewhere else.
The BBC
revealed in 2018 that they'd found that each extra second spent stacking pages
would in general cost them around 10% of their clients, which in Internet terms
is gigantic.
2. Too Much
Popup Clutter
We’ve all
had the experience of clicking a link in our Google search results and being
taken to a page that seems to be doing everything in its power to stop us from
reading the content. Inside two seconds, a gigantic screen-filling popup will
show up, alongside — something natural to all Internet clients in the EU — a
GDPR/treat popup, giving both of you things to tap on without a moment's delay.
Combined
with a program ready that “this website would like to send you notifications”,
the overall effect is one of being bombarded with irrelevant nonsense that
entirely buries the actual content you were trying to reach — content that you
are now expected to excavate yourself by manually dismissing each of the
popups.
The use of
popups continues to be a divisive topic; some designers and advertisers cite
significantly improved conversion rates thanks to their use, whilst others are
put off by their potential for user irritation.
3.
Mobile-Unfriendliness
It's
exceptional to see in 2019, yet many website specialists still appear to treat
the portable rendition of a site nearly as an idea in retrospect. It’s still
not uncommon to find a mobile site where items are misaligned, overlapping,
formatted strangely or subject to some other oversight from the designer, all
of which can signal to a guest that your organization doesn't set aside the
effort to go over little subtleties.
It’s worth
remembering that catering for mobile users is not “serving a niche”, it’s now
the most important part of the job. Statista reported that 52.2% of all
Internet traffic happened on mobile phones in 2018, proving that desktop
browsing is actually now the less-used way to explore the web.
Coupled
with Google’s algorithm change in March 2018 to prioritise mobile-first
indexing, there is now no reason at all to neglect the mobile experience of
your website. A low-quality mobile site can negatively affect your SEO
performance as well as the experiences of your users, so it’s important to get
it right.
4. Too Much
Animation
We get it:
animation looks great. Nothing says, “I’m a professionally-designed website!”
like some nice smooth changes, changes and appearances, and well-deployed
animation can breathe vital life into an otherwise static and sterile design.
However,
animation is a spice to be used sparingly and it can be distracting if
overdone. Ideally it should support and draw attention to key content and
call-to-action buttons – and not overwhelm the user with things popping up and
swooshing around to the point that they’re too bewildered to read the actual
text.Energized early
on screens, as well, are extraordinary consideration grabbers when clients
initially touch base on your
site, however don't cause them to sit through a similar liveliness each time
they need to come back to the landing page.In general, the function of website
elements shouldn’t be dictated by their aesthetic presentation; expecting
clients to trust that a component will show up or to wind up intelligent on
account of an activity is certainly not an incredible strategy, and this can make clients dislike
the liveliness for impeding what they're attempting to do.
5.
Autoplay Media
No talk of
disturbing website composition blooper would be finished without referencing
autoplay media.It’s been the bane of web users since the early days of the
Internet, but unlike status bar marquees and GIFs of CGI dancing babies it
still hasn’t gone away.
There are ways to
do it tastefully, but it’s so often misused that it certainly deserves a spot
on our list. Whereas autoplayed MIDI music and Flash sites with audio were the
scourge of the 1990s and early 2000s, the pox of today’s world is autoplay
video.Numerous locales today will put a video playing beside the body content
of an article or blog entry — frequently this is totally insignificant to the
substance of the page, and in the event that you close it before exploring to
another page, it rapidly returns. Obviously, this is exceedingly diverting and
frequently feels rather pretentious.
Thus
web development company Bangkok
given above 5 web design turn-offs to
avoid when you make your website design.
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